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AUTHOR(S): Buhori Muslim, Yogi Isro Mukti
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ABSTRACT The Customer Relationship Management (CRM) method, is an electronic business strategy that is able to manage relationships with its customers. The electronic business (e-business) trend has changed from being affiliated with a product to a service and customer need. Private Universities (Perguruan Tinggi Swasta, PTS) increasingly realize the need for change when interacting with all consumers. In this research, a CRM system plan is produced that is able to provide convenience to customers when obtaining the desired information and identified a suitable CRM system initiated by PTS. The CRM system initiation planning that is carried out is Transactional-Decentralized, which is a transactional activity managed autonomously by the study program. Consumers involved consist of students, lecturers & officers from the Academic and Student Administration Bureau (Biro Administrasi Akademik dan Kemahasiswan, BAAK). Integrate the system that is utilized, namely the academic information system that is done online using the PTS website. A more personal relationship with customers utilizes the SMS gateway. With this recommendation system, all academic activity transactions will be able to run smoothly, effectively and efficiently as expected |
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KEYWORDS CRM, business, systems, academic information systems & SMS Gateway |
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Cite this paper Buhori Muslim, Yogi Isro Mukti. (2021) Customer relationship management (CRM) plan analysis for private education to increase institutional services (CASE STUDY: STT PAGARALAM). International Journal of Computers, 6, 14-21 |
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