The Roles of Unobstructed Play and Motivation to Compete in Influencing In-Game Virtual Goods Purchase: A Preliminary Study

AUTHOR(S):

Christian Haposan Pangaribuan, Cahya Aditya Putra, Maria Wahyuni, Desman Hidayat, Okta Prihatma Bayu Putra

TITLE

The Roles of Unobstructed Play and Motivation to Compete in Influencing In-Game Virtual Goods Purchase: A Preliminary Study

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ABSTRACT

The purchase of virtual goods during game playing has become a key factor in the market of mobile game. Yet, the motivation of game players to buy those digital items is still relatively unknown in this young and lucrative industry. Therefore, the aim of this research is to determine the effect of unobstructed play and motivation to compete towards in-game purchase intention. To test the proposed research model, we collected data using a questionnaire survey from game players in Jakarta area. The method used to do the analysis is by using a multilinear regression. The preliminary results reveal that unobstructed play and competition motive had significant impacts to influence in-game purchase intention

KEYWORDS

In-Game Purchase Intention, Motivation to Compete, Online Games, Unobstructed Play, Virtual Goods

Cite this paper

Christian Haposan Pangaribuan, Cahya Aditya Putra, Maria Wahyuni, Desman Hidayat, Okta Prihatma Bayu Putra. (2021) The Roles of Unobstructed Play and Motivation to Compete in Influencing In-Game Virtual Goods Purchase: A Preliminary Study. International Journal of Economics and Management Systems, 6, 119-125