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AUTHOR(S): Mochammad Lukman Zaini Kurniawan, Suharyono, Adriani Kusunawati, Kholid Mawardi
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ABSTRACT The purpose of this study is to explore more in the influence of store image on beliefs and their impact on perceived risk and buying interest carried out in three regions, namely Malang City, Malang Regency and Batu City. The method of data collection is done through questionnaires. Inferential analysis in this study uses the third generation SEM (Structural Equation Modeling), namely GSCA (Generalized Structured Component Analysis). There is a significant influence between image of store and the Confidence through the Introduction of Brands where the better the Image of the Store in the minds of consumers. The fact that when a store is compared with the product brand from a well-known manufacturer, then the Store Image will not become influential to Purchase Interest for consumers. The Influence of Faith toward Purchase Interest is that the better the Faith of the consumers, the higher the level of consumers’ Purchase Interest. Originality of this paper are Shown the path of the influence of Store Image variable toward the variable of Faith. This research path has not been discovered in several research journals. A new research path is also discovered on the influence of Faith variable toward Risk Perception variable. |
KEYWORDS Stores Image, Faith, Risk Perception, Purchase Interest |
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Cite this paper Mochammad Lukman Zaini Kurniawan, Suharyono, Adriani Kusunawati, Kholid Mawardi. (2022) The Image of Store and its Influence to the Faith, Risk Perception, and Purchase Interest toward Malang Gift Shops. International Journal of Economics and Management Systems, 7, 105-119 |
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