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AUTHOR(S): Ahmad Abdoel Harits Alfatih, Mahir Pradana
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TITLE The Effect of Service Quality on Customer Satisfaction of An Indonesian E-commerce Website |
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ABSTRACT A tech company based in Indonesia, aims to create online economic equality. A Super Ecosystem where anyone can start anything and learn anything is what our subject of research, Tokopedia, wants to build. The purpose of this study was to determine how customer satisfaction with Tokopedia is impacted by service quality. One of the analytical techniques utilized in the quantitative research methodology is a simple linear regression test. 100 participants made up the research sample, which used non-probability sampling. The results show that the significant value of the t test is 0.000, which is less than 0.05. The conclusion drawn is that service quality affects customer happiness |
KEYWORDS e-business; systems; Indonesia, Customer Satisfaction, Service Quality, e-commerce |
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Cite this paper Ahmad Abdoel Harits Alfatih, Mahir Pradana. (2023) The Effect of Service Quality on Customer Satisfaction of An Indonesian E-commerce Website. International Journal of Economics and Management Systems, 8, 16-20 |
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