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AUTHOR(S): Aleksandar Djordjevic
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ABSTRACT The primary purpose of this paper is to explore and identify the possibilities for development of entrepreneurial initiatives through exploitation of opportunities arising from management of digital media channels, while particularly focusing on the Gulf Countries Council region in the Middle East. As for the methodology outlay, the research nature of this paper is relying on methods such as quantitative (analyses of secondary research data) as well as qualitative (several case studies and literature review) analyses. The author’s professional experience and personal scientific intuition has led this research from the foundation, while supported with relevant and credible sources and data throughout the development. Conclusions of this paper can help the strategic involvement in particular areas of entrepreneurial development and SME fund support, particularly in the area of digital marketing application, as an outsourcing activity aimed at cost optimization and measurable ROI for the organizations. Although the aim of analyses puts focus particularly on the problem implications to the specifics of the GCC region, the author suspects that the proposed solutions would be applicable to a wider range of geographic regions with modest modifications. |
KEYWORDS entrepreneurship, digital media, campaign management, GCC, business optimization, marketing management |
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Cite this paper Aleksandar Djordjevic. (2019) Entrepreneurship Opportunities in Management of Digital Marketing Advertising Campaign – with Special Focus on the GCC Region. International Journal of Economics and Management Systems, 4, 13-18 |
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