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AUTHOR(S): Kadarisman Hidayat
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ABSTRACT The aims of this study were to analyze how the influence of religiosity and Perceived Risk on Muslim brand shop visitors mediated by Fashion Knowledge and trust. This research uses a quantitative approach. A total of 200 respondents participated in this study. The unit of analysis and the sample unit in this study is the individual. The analytical method uses the WarpPLS Structural Equation Model (SEM) approach. The first order confirmatory factor analysis shows the relationship between observational variables as indicators of related variables. Religiosity (X1) has a significant effect on Fashion Knowledge (Y1), goals (Y2) and Trust (Y3). goals (Y2) are also significantly influenced by Fashion Knowledge (Y1). And Trust (Y3) is also significantly influenced by Fashion Knowledge (Y1) and pleasure (Y2). Comprehensive research involving the variables of Religiosity and Perceived Risk as independent variables on the Trust variable mediated by the variable Fashion Knowledge and goals. |
KEYWORDS Religiosity, Perceived Risk, Fashion Knowledge, Satisfaction, Trust |
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Cite this paper Kadarisman Hidayat. (2022) Factors Affecting Trust Mediated by Fashion Knowledge and Satisfaction (Study on Muslim brand store visitors). International Journal of Cultural Heritage, 7, 23-31 |
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