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AUTHOR(S): Made Dwi Putra Wijaya, I. Putu Gde Sukaatmadja
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ABSTRACT The impact of technological developments is a change in consumer behavior in consuming. Changes in consumer behavior in shopping are marked by the emergence of new companies bringing successful digital application platforms, one of which is Gofood's food delivery service. This application can be accepted quickly by the community. Unified Theory Acceptance of Technology 2 with the addition of 2 additional variables, namely trust and perceived risk, is used to explain the factors that influence the acceptance of Gofood's food delivery service. The study used an online questionnaire instrument distributed in cities on the island of Bali represented by Denpasar City and three buffer cities, namely Badung, Gianyar, and Tabanan. Respondents who answered as many as 170 people who have used Gofood's services at least once in the last six months. Data processing using the Structure Equation Model based on SMART PLS. Based on the research conducted, it was found that the results of performance expectations, Effort Expectacy, Orientation of Price Saving, Trust, and Perceived of Risk did not affect behavioral intentions due to several deficiencies in the application and were still felt by respondents. Socio-cultural influences, facilitating conditions, hedonic motivation, habits have a positive and significant effect on behavioral intentions on Gofood food delivery services in Bali. Facilitating conditions and habits also have a positive and significant effect on the behavior of using Gofood food delivery services in Bali. |
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KEYWORDS UTAUT2, behavioral intentions, usage behavior |
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Cite this paper Made Dwi Putra Wijaya, I. Putu Gde Sukaatmadja. (2021) Antecedents of Intentions and Their Consequences on the Behavior of Using Online Food Delivery Messaging Applications on the Island of Bali. International Journal of Chemistry and Chemical Engineering Systems, 6, 61-78 |
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