The Impact of Using Big Data on Improving The Quality of Services in Jordanian Financing Companies

Abstract: This study aimed to identify the characteristics of big data in enhancing the quality of services in financing companies in the Hashemite Kingdom of Jordan. To achieve the study's objectives, a descriptive analytical approach was adopted. The study population included all administrative employees in financing companies in the Hashemite Kingdom of Jordan, totaling (350) employees. A total of (250) questionnaires were distributed using a simple random sample to the targeted employees, of which (210) were retrieved. Various statistical methods were used to analyze the data, including descriptive statistics and Cronbach's alpha test. The study reached several results, the most important being the existence of a statistically significant impact of the characteristics of big data in its dimensions (variety, volume, variance) on the quality of services provided by financing companies. The study concluded with several recommendations, the most important being: providing qualified human resources to manage big data and the necessity of relying on big data technology to offer better services.