A Business and Technical Approach on Startups Applied on an Automotive System

Abstract: A new promising trend of businesses called startup threatens to overthrow the old fashioned business life we’ve grown accustomed to. With multiple advantages, the startups are growing in popularity and applicability. The only problem is that they require another type of management and organizational skills. In our paper, we have studied the way a business model can help better manage a startup and applied it in a real life example for an automotive startup, called 4WheelSecret.