The Role of Added Value and Marketing Efficiency of Sago Starch on the Sago Processing Farmers’ Income in Konawe Regency, Southeast Sulawesi, Indonesia

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ABSTRACT

This study aims to analyze the role of added value and marketing efficiency variables on the sago processing farmers’ income. The location of the study was determined purposively and the sampling method used snowball technique on sago processing farmers in Konawe District. The number of sago processing farmers was obtained through census which are 26 sago processing farmers. The data analysis used was multiple regression analysis tool. The analysis shows that the average net income of sago processing farmers in Konawe Regency, Southeast Sulawesi Province is IDR1,452,000/month. Based on the results of the multiple regression analysis, the role of added value is 347.06 and the marketing efficiency is 16,348.78 and it has a significant effect.

KEYWORDS

Added value, efficiency, marketing, income, processing, sago

Cite this paper

Surni, Muhammad Aswar Limi, Munirwan Zani. (2020) The Role of Added Value and Marketing Efficiency of Sago Starch on the Sago Processing Farmers’ Income in Konawe Regency, Southeast Sulawesi, Indonesia. International Journal of Economics and Management Systems, 5, 193-199